A color preserving shampoo for natural and colored hair. Formulated with gentle sulfactants to cleanse hair. Contains direct pigments that color directly without the activator use. Blended with hydrolyzed milk proteins for intense conditioning and protecting action. Loaded with provitamin B5 for deep moisturizing benefits. Leaves hair soft, smooth with healthy looking color. Ideal for white hair and for hair that has turned yellow induced by bleaching or long exposure to sun.