HBA Store, having business address at 227 US 1 SUITE 196B, North Brunswick, NJ, including our subsidiary (ies) and/or affiliate(s), (hereinafter also referred to as “Company/ we/ our/ us”) operates www.hbastore.com (“Website”) and sells body care and makeup products including skincare, haircare products (“Services”) is committed to protecting the privacy of its customers and users (hereinafter referred to as “user/  customer/  user/ you/ your”) and ensures complete confidentiality and security of personal information that resides with us.

This Privacy Policy (hereinafter referred to as “Policy”) describes how we and/or our subsidiary (ies) and/or affiliate(s) protect your personal information provided to us on our Website and how we use that information in connection with the service offered through the Website and must be read in conjunction with our Terms of Condition.

We wish to assure you that the Company is strongly committed to protecting the privacy of its users and has taken all necessary and reasonable measures in line with the best industry practices to protect the confidentiality of your personal information and its transmission through our website.

You understand and acknowledge that this policy is effective from the date and time a user registers with the site (“Effective Date”) and accept the terms and conditions laid out on the site. We may alter this Privacy Policy as needed for certain products and services and abide by the applicable laws.

INFORMATION COLLECTED FROM YOU

HBA Store may collect personally identifiable information like name, phone number, shipping address, e-mail address, etc., personal information and sensitive personal information. Other information that we may collect includes location details, IP address, logs, metadata and other Personal Data we get from communications done through e-mails.

HBA Store may collect information about the location of your device to facilitate your use of certain features of our Services, device ID, and device type, determine the speed at which your device is travelling, and add location-based filters. We may collect information about the hardware model, operating system and version, unique device identifier, phone number, International Mobile Equipment Identity (IMEI) and mobile network information. This information includes, but is not limited to demographic data, navigation data, additional contact data and additional data about you from other sources, such as public authorities, to the extent permitted by law.

USE OF INFORMATION COLLECTED FROM YOU

The information collected from you may be used to operate, provide, develop and improve our services. Data like demographic and identity data, online identifiers, personal data and other technical data are used to manage orders, provide services, deliver products, process payments communicate with you and improvise on all our Services.

These purposes include:-

1. collect information from you to enhance your experience on our e-commerce platform and to facilitate seamless transactions. The information we gather may include, but is not limited to, your name, contact details, billing information, and browsing behavior on our website.
2. utilize this data to process orders, personalize your shopping experience, improve our services, and communicate with you about promotions, updates, and relevant offerings.
3. send you technical notices, updates, security alerts and support and administrative messages;
4. respond to your comments, questions and requests and provide customer service;
5. communicate with you about products, services, offers, promotions, coupons, if any, offered by us and others and provide news and information we think will be of interest to you;
6. monitor and analyze trends, usage and activities in connection with our services;
7. revise, modify, and update existing services and develop new services;
8. detect, investigate and prevent fraudulent transactions and other illegal activities and protect our rights and property and others;
9. personalize the services and present you with advertising, content or features that we believe will be of interest or useful to you;
10. carry out any other purpose described to you at the time the information was collected.

STORING YOUR PERSONAL DATA

HBA Store retains your information only for as long as is necessary for the purposes for which we process the information as set out in this policy. However, we may retain your Personal Data for a longer period of time where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

SHARING YOUR PERSONAL DATA

HBA Store retains the right to share your personal information with our other corporate entities and affiliates to facilitate joint or co-branded services that you request where such services are provided by more than one corporate entity. We may disclose personal information to law enforcement offices, third-party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to enforce our Terms and Conditions or Privacy Policy or protect the rights, property or personal safety of our users or the general public. We will share some or all of your personal information with another business entity should we plan to merge with, or be acquired by a business entity.

USE OF COOKIES, WEB BEACONS AND OTHER TRACKERS

We use temporary and permanent cookies, tags, scripts, and other similar technologies to identify users of our services and to enhance user experience and to identify visitors, track website navigation, gather demographic information about visitors and users, understand email campaign effectiveness and for targeted visitor and user engagement by tracking your activities on our websites. 

Further, the pages on the website may also include web beacons or pixels, which are electronic files to count users who have visited that page, to track activity over time and across different websites, to determine users’ interactions with emails we send, to identify certain cookies on the computer or other electronic device accessing that page, or to collect other related information, and this information may be associated with your unique browser, device identifier, or Internet Protocol address.

You can set your browser to refuse all cookies or to indicate when a cookie is being sent to your computer. However, this may prevent our site or services from working properly. You can also set your browser to delete cookies every time you finish browsing. For more information, you can refer to our cookie policy.

LINKS TO THIRD PARTY WEBSITES

Our website may provide links to third-party websites for your information. If you access those links through our website, you will leave our website. We do not own and control those sites, their content or their privacy practices. We encourage you to review the privacy policy of any website before submitting your personal information.

SAFETY OF YOUR DATA

HBA Store have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instruction and they are subject to a duty of confidentiality.

CALIFORNIA RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us using the contact information provided below, and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.). 

CCPA Privacy Notice 

The California Code of Regulations defines a "resident" as: 

1. every individual who is in the State of California for other than a temporary or transitory purpose and 
2. every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose 

All other individuals are defined as "non-residents." 

If this definition of "resident" applies to you, certain rights and obligations apply regarding your personal information.

What categories of personal information do we collect?

HBA Store collects the following categories of personal information:

Category	Examples	Collected (YES/NO)
A. Identifiers	Contact details, such as first name, last name, shipping address, telephone or mobile contact number, online identifier, Internet Protocol address, email address and account name	YES
B. Personal information categories listed in the California Customer Records statute	Name, contact information, education, employment, employment history, and financial information	NO
C. Protected classification characteristics under California or federal law	Gender and date of birth	NO
D. Commercial information	Transaction information, purchase history, financial details and payment information.	YES
E. Biometric information	Fingerprints and voiceprints	NO
F. Internet or other similar network activity	Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems and advertisements	YES
G. Geolocation data	Device location	YES
H. Audio, electronic, visual, thermal, olfactory, or similar information	Images and audio, video or text or chats created in connection with our business activities	NO
I. Professional or employment-related information	Business contact details in order to provide you our services at a business level, job title as well as work history and professional qualifications if you apply for a job with us	NO
J. Education Information	Student records and directory information.	NO
K. Inferences drawn from other personal information	Inferences drawn from any of the collected  listed above to create a personal information profile or summary about, for example, analysing chats for dispute resolution.	NO

We may also collect other personal information outside of these categories in instances where you interact with us in-person, online, or by phone or mail in the context of:

• Receiving help through our customer support channel; and
• Facilitation in the delivery of our Services and to respond to your inquiries 

How do we use and share your personal information?

More information about our data collection and sharing practices can be found in this privacy notice. You can opt out from selling of your personal information by disabling cookies in the Cookies Preferences Settings or clicking on the “Do Not Sell My Personal Information” link on our homepage. You may contact us by email, or by referring to the contact details at the bottom of this document.

If you are using an authorized agent to exercise your right to opt-out, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

Your rights with respect to your personal data

• Right to request deletion of the data - Request to delete 

1. You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation or any processing that may be required to protect against illegal activities.

• Right to be informed - Request to know 

1. Depending on the circumstances, you have a right to know:
2. whether we collect and use your personal information;
3. the categories of personal information that we collect;
4. the purposes for which the collected personal information is used;
5. whether we sell your personal information to third parties;
6. the categories of personal information that we sold or disclosed for a business purpose;
7. the categories of third parties to whom the personal information was sold or disclosed for
8. a business purpose; and
9. the business or commercial purpose for collecting or selling personal information.
10. In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request
1. Right to Non-Discrimination for the Exercise of a Consumer's Privacy Rights 
1. We will not discriminate against you if you exercise your privacy rights. 
2. Other privacy rights
1. You may object to the processing of your personal data.
2. you may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the data. 
3. you can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent who does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA. 
4. you may request to opt-out from future selling of your personal information to third parties. Upon receiving a request to opt-out, we will act upon the request as soon as feasibly possible, but no later than 15 days from the date of the request submission.

Upon receiving your request, we will need to verify your identity to determine you are the same person with whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with the information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. If, however, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity, and for security or fraud-prevention purposes. We will delete such additional provided information as soon as we finish verifying you. 

To exercise these rights, you can contact us by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

HOW LONG IS YOUR DATA USED

HBA Store will use your personal data for as long as necessary based on why we collected it and what we use it for. This may include our need to satisfy a legal, regulatory, accounting, or reporting requirement.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In general terms, we will retain your personal data for the duration of your involvement/engagement with us and for as long as reasonably necessary afterwards; however, we may maintain different retention periods for different products and services. There are also certain types of information which are required to be retained for a certain period by law.

CHILDREN’S PRIVACY

In accordance with the Children's Online Privacy Protection Act (COPPA), HBA Store want to emphasize our commitment to safeguarding the privacy of children under the age of thirteen (13). HBA Store do not knowingly collect any personally identifiable information from them unless we have obtained explicit consent from their parents or legal guardians. If you ever come across a situation where a child has shared their Personal Data with us without the necessary consent from their parent or legal guardian, we kindly request you to inform us. In such cases, we will take immediate steps to ensure the removal of this information from our servers to maintain compliance with COPPA.

MODIFICATIONS TO THE POLICY

HBA Store may update this Privacy Policy and information security procedures from time to time. If these privacy and/or information security procedures materially change at any time in the future, we will post the new changes conspicuously on the Website to notify you.

Please note that we may attempt to notify you when changes are made to this Privacy Policy, you are responsible for periodically reviewing any changes which may be made to the Policy. We may, in our sole discretion, modify or revise the Policy at any time, and you agree to be bound by the same.

Your continued use of our website and service/s, following notice of such changes shall indicate your acknowledgement of such changes and agreement to be bound by the terms and conditions of such changes.

CONTACT US

In case you have any questions about this Privacy Policy, our practices relating to the website, or your dealings with us, please contact us at [email protected].

 

Effective Date: February 17, 2024

Last Updated: February 17, 2024