Joico Blonde Life Violet Shampoo's powerful-but-gentle, sulfate-free formula banishes those unwanted yellow tones, so blonde hair gets instantly back to that coveted cool, bright, protected shade you know and love.

Water/Aqua/Eau Sodium C14-16 Olefin Sulfonate Cocamidopropyl Betaine Sodium Methyl Cocoyl Taurate Sodium Lauroamphoacetate Lauryl Glucoside Disodium Laureth Sulfosuccinate Glycol Distearate Betaine Phenoxyethanol Calophyllum Inophyllum Seed Oil Laurdimonium Hydroxypropyl Hydrolyzed Keratin Cocos Nucifera (Coconut) Oil Arginine Hcl Rosa Canina Fruit Oil Gardenia Taitensis Flower Extract Arginine Sodium Lauryl Sulfoacetate Dimethicone Propyl Pg-Betaine Phosphatidylcholine Guar Hydroxypropyltrimonium Chloride Isostearamide Mipa Polyquaternium-47 Citric Acid Polyquaternium-7 Peg-120 Methyl Glucose Dioleate Dimethicone Peg-8 Meadowfoamate Tetrasodium Glutamate Diacetate Peg-4 Laurate Quaternium-80 Methyl Gluceth-10 Methoxy Peg/Ppg-7/3 Aminopropyl Dimethicone Glyceryl Laurate Iodopropynyl Butylcarbamate Sodium Benzoate Benzoic Acid Dehydroacetic Acid Methylchloroisothiazolinone Methylisothiazolinone Sodium Hydroxide Butylphenyl Methylpropional Limonene Geraniol Fragrance/Parfum Ext. Violet 2 (Ci 60730) Red 33 (Ci 17200).