Joico's Violet shampoo keeps icy blondes sassy not brassy. It banishes oxidized yellowing; maintains the integrity of gray hair; and even turns into an instant at-the-sink toner following a blonde color service.

Water Sodium Methyl Cocoyl Taurate Cocamidopropyl Betaine Cocamide MEA Glycol Stearate Pentapeptide-29 Cysteinamide Pentapeptide-30 Cysteinamide Tetrapeptide-28 Argininamide Tetrapeptide-29 Argininamide Hydrolyzed Keratin Panthenol Polyquaternium-10 Citric Acid Propylene Glycol Polyquaternium-7 Diazoldinyl Urea PEG-150 Pentaerylthrityl Tetrastearate Tetrasodium EDTA Silicone Quaternium-16 Amodimethicone PEG-6 Caprylic/Capric Glycerides Undeceth-11 C11-15 Pareth-7 Butylctanol Undeceth-5 Laureth-9 Glycerin Trideceth-12 Iosopropynyl Butylcarbamate PPG-12-Buteth-16 Polyamide-2 Limonene Linalool Fragrance Ext. Violet 2 (Cl 60730) Red 33 (Cl 17200).