This deep purple shampoo is ideal for those with platinum blonde, white or silver hair. Enriched with magnesium and anti-yellowing agents, this formula eliminates warm, brassy tones to tone and prolong the appearance of color-treated hair.

Aqua/Water Sodium Laureth Sulfate Sodium Chloride Coco-Betaine Glycol Distearate Cocamide MIPA Dimethicone Sodium Benzoate Hexylene Glycol CI 60730/EXT. Violet 2 Salicylic Acid Carbomer Benzyl Salicylate Benzyl Alcohol Guar Hydroxypropyltrimonium Chloride Hydroxypropyltrimonium Hydrolized Wheat Protein Limonene Magnesium Acetate Hexyl Cinnamal Aspartic Acid Glycine Arginine Glutamic Acid Sodium Hydroxide Citric Acid Parfum/Fragrance. C170475/2.